We’ve been doing some homework related to new project concepts at My Store Locator Plus, our new SaaS locator service. Our recent studies show that American’s are obsessed with food and booze. And the post office.
When looking for business locations, Americans search for food above all else.
In a typical month Google users search for business locations just over 3 million times. Nearly 44% of those searches are for food, which does not include grocery stores. That is more than TWICE the volume of location searches for the other top 5 location search categories combined! What are the top categories? Restaurants at 44%, Drug Stores at 14%, Shopping at 11%, Banks & Money at 5%, and Grocery Stores at 4%.
Fitness related searches for health food, gyms, etc.? That was grouped in other at a tick over 1% of all searches. The entire category is 1/4th as much as searches for Subway and IHOP. Fitness and health location searches as a whole rank below individual searches for Cracker Barrel, Chick-Fil-A, Sonic, and Panera. Even searches for the phrase Federal Inmate Locator rank higher!
What are the top searches for locations?
- Subway 5.61%
- Panera Bread 5.47%
- IHOP 5.29%
- Whole Foods 2.37%
- Home Goods 2.37%
- Sonic 1.59%
- Chick-Fil-A 1.59%
- Coinstar 1.59%
- Cracker Barrel 1.3%
There are a lot of different comments that can be made on what this kind of data says about modern day lifestyles. However I stumbled across this interesting statistic via a different path. I was not looking for lifestyle trends but doing research on my target demographic for the Store Locator Plus business locator product. Obviously I need to focus on features that best serve the restaurant industry while planning my 2015 development schedule.