When looking for business locations, Americans search for food above all else.
In a typical month Google users search for business locations just over 3 million times. Nearly 44% of those searches are for food, which does not include grocery stores. That is more than TWICE the volume of location searches for the other top 5 location search categories combined! What are the top categories? Restaurants at 44%, Drug Stores at 14%, Shopping at 11%, Banks & Money at 5%, and Grocery Stores at 4%.
Fitness related searches for health food, gyms, etc.? That was grouped in other at a tick over 1% of all searches. The entire category is 1/4th as much as searches for Subway and IHOP. Fitness and health location searches as a whole rank below individual searches for Cracker Barrel, Chick-Fil-A, Sonic, and Panera. Even searches for the phrase Federal Inmate Locator rank higher!
What are the top searches for locations?
- Subway 5.61%
- Panera Bread 5.47%
- IHOP 5.29%
- Whole Foods 2.37%
- Home Goods 2.37%
- Sonic 1.59%
- Chick-Fil-A 1.59%
- Coinstar 1.59%
- Cracker Barrel 1.3%
There are a lot of different comments that can be made on what this kind of data says about modern day lifestyles. However I stumbled across this interesting statistic via a different path. I was not looking for lifestyle trends but doing research on my target demographic for the Store Locator Plus business locator product. Obviously I need to focus on features that best serve the restaurant industry while planning my 2015 development schedule.