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Small Google Tweak = Big Changes For Some

In case you haven’t noticed, your Store Locator Plus and My Store Locator Plus apps may be working a little different during the last few weeks of 2016.   You didn’t change ANYTHING but suddenly things are not exactly like they were before.

It is a special Christmas gift from Google to all of us.

Sometime in late 2016 Google updated their Google Maps API.   We are not sure how many changes went into this release.   I must have missed the call from Larry and Sergey this time.    However we do know a few things that changed that impact customers.

#1 – Geocoding Requires Accurate Addresses

You better make sure your addresses that are sent to Google are darn-near perfectly formed.   No more hiding meta in that address 2 field.     If a business does not have a suite named “Attn: Customer Service” as part of their official address don’t put it on there.  It very likely will not geocode.

Yes, we know it used to geocode back in September.  Sorry, folks.  Google changed the rules.
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